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Integrity, Transparency, and Protection of the Association’s Reputation
3.1. GBFA members shall act honestly, transparently, and in good faith in their professional dealings, provide accurate and reliable information, and avoid deliberate misrepresentation, deception, concealment of material facts, or other misleading conduct.
3.2. GBFA members shall respect the intellectual property rights of others and shall avoid plagiarism, unlawful use, unauthorized reproduction, or misuse of the ideas, developments, materials, business solutions, or professional work of other persons.
3.3. GBFA members shall avoid conflicts of interest and shall promptly disclose any situation that may affect, or may reasonably be perceived to affect, their objectivity, independence, impartiality, or integrity.
3.4. GBFA members shall not use the name, status, symbols, certificates, membership, website publication, or other means of identification of the Association in a misleading, unlawful, unethical, unauthorized, or reputationally harmful manner.
3.5. Members shall not represent that their membership constitutes an endorsement, certification, guarantee, license, or approval of their business, services, products, professional opinions, or commercial activities by the Association, unless such representation has been expressly authorized in writing.
3.6. Members shall not engage in actions or omissions that cause material and demonstrable harm to the Association, its members, its lawful activities, objectives, property, confidential information, or reputation.